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198 West 21th Street, Suite 721
Email: hello@yourdomain.com

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Y’all Branding & Strategy
3300 N Interstate 35, Suite 700
Austin, TX 78705

General: hey@yallagency.com
Inquiries: newbusiness@yallagency.com

Phone: 737.241.9840

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Method

Strategy session

We start with an assessment of your core brand strategy.

Y’all Branding & Strategy firmly believes that too many branding, marketing, web development and creative projects begin on faulty foundations. This leads to work that, no matter how well done it is, never moves the needle for the client. At Y’all Branding & Strategy, we start all projects by assessing a brand’s foundation. This involves inviting clients to participate in thoughtful sessions in which the team at Y’all Branding & Strategy completes a deep dive analysis of how clients see their brand, who they are trying to reach, and how those consumers see them. We are consistently validated in our belief--brands too often end up targeting the wrong consumers with the wrong message.

Then we dive into identity design to build a memorable aesthetic and presence for your brand.

After we have designated a brand’s core audience we dive into developing identity pieces that will act as the visual icons moving forward. The extent of which varies from brand to brand depending on their needs and the effectiveness of their existing brand identity pieces. A common set of brand identity items we produce for our clients includes logo development or redesign, a brand guidebook, website and social media assets, and business cards and other print collateral.

Designer's computer at Y'all Branding & Strategy
Digital services roundtable at Y'all Branding & Strategy

Next up, we prioritize awareness and continued relevance of your brand through digital tools and brand confluence programs.

Digital services like website development, search engine optimization, search engine marketing, social media marketing, and social media profile curation allow your brand to garner awareness and build top-of-mind dominance. Y’all Branding & Strategy brings the same attention to brand details that drive our other services to everything we do digitally and the result is fantastic. Money spent on digital services, when done properly and by those with the experience that the team at Y’all Branding & Strategy has, can be one of the most effective ways to propel your brand into the minds of your target audiences. In addition to digital services, Y’all Branding & Strategy offers employee/team training on brand standards so that your messaging is consistent from the press releases put out from your CEO to the greetings your team members on the ground use.