We start with an assessment of your core brand strategy.
Y’all Branding & Strategy firmly believes that too many branding, marketing, web development and creative projects begin on faulty foundations. This leads to work that, no matter how well done it is, never moves the needle for the client. At Y’all Branding & Strategy, we start all projects by assessing a brand’s foundation. This involves inviting clients to participate in thoughtful sessions in which the team at Y’all Branding & Strategy completes a deep dive analysis of how clients see their brand, who they are trying to reach, and how those consumers see them. We are consistently validated in our belief--brands too often end up targeting the wrong consumers with the wrong message.
Then we dive into identity design to build a memorable aesthetic and presence for your brand.
After we have designated a brand’s core audience we dive into developing identity pieces that will act as the visual icons moving forward. The extent of which varies from brand to brand depending on their needs and the effectiveness of their existing brand identity pieces. A common set of brand identity items we produce for our clients includes logo development or redesign, a brand guidebook, website and social media assets, and business cards and other print collateral.