Case Study

For the API That Could Do Everything

A powerful API that enables apps to manage their users’ content at scale without effort or infrastructure, needed to demonstrate their value and far-reaching capabilities succinctly, visually, and with precise structure and delineation.

Industry
Technology, SaaS, Startup
See the website
https://filestack.com
In collaboration with
Filestack
Case Study

For the API That Could Do Everything

A powerful API that enables apps to manage their users’ content at scale without effort or infrastructure, needed to demonstrate their value and far-reaching capabilities succinctly, visually, and with precise structure and delineation.

Industry
Technology, SaaS, Startup
See the website
https://filestack.com
In collaboration with
Filestack
Case Study

For the API That Could Do Everything

A powerful API that enables apps to manage their users’ content at scale without effort or infrastructure, needed to demonstrate their value and far-reaching capabilities succinctly, visually, and with precise structure and delineation.

Industry
Technology, SaaS, Startup
See the website
https://filestack.com
In collaboration with
Filestack
Case Study

For the API That Could Do Everything

A powerful API that enables apps to manage their users’ content at scale without effort or infrastructure, needed to demonstrate their value and far-reaching capabilities succinctly, visually, and with precise structure and delineation.

Industry
Technology, SaaS, Startup
See the website
https://filestack.com
In collaboration with
Filestack

The Situation

Filestack offers tremendous value in their suite of services, however this wide variety of offerings led to situations in which service hierarchy was difficult to assess, visual messaging through the website was unclear, and the power of the Filestack API was underrepresented. In order to effectively present the benefits of the underlying technology, Filestack needed to re-organize and create a fresh presentation of their API, and the value proposition that their service provides.

The Fit

As Filestack grew, so did their product, making it difficult to control of how it was organized and presented to potential users. Y’all distinctly positioned their interconnected services by extending them to new web pages and providing a long term growth plan.

The Solution

In collaboration with Filestack’s marketing and UI/UX team, Y’all developed new pages for the website, as well as a new menu structure, that transparently communicates the services value and organizes the many uses for the API in clearly defined silos. Y’all also created motion design assets to provide engaging visual representations and hands-on demonstrations of the Filestack API at work.

Travis and his team are absolutely fantastic to work with! We had a pretty complex design project and they provided great guidance and expertise through the whole thing. We will absolutely be using their services in the near future!

McKinley Padier
McKinley Padier
Product Marketing Analyst at Filestack

Services

Brand Positioning
Visual Identity Design
Website Design & Development
Growth Strategy
Digital Technologies Implementation

See the website

ReadiVet

Pet Care Done Right At-Home

ReadiVet had secured funding and felt confident they were onto something that could be big… really big. Revolutionizing the antiquated way people approached their pet’s health and vet relationship would not be easy.

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Scaleworks

Scaling Great Products Into Great Businesses

The champions of the Venture Equity model needed to demonstrate the value of their unique offering, and shine light on the products that they are turning into sustainable, growing businesses.

Read Case Study
ReadiVet

Pet Care Done Right At-Home

ReadiVet had secured funding and felt confident they were onto something that could be big… really big. Revolutionizing the antiquated way people approached their pet’s health and vet relationship would not be easy.

Read Case Study
ReadiVetReadiVet
Scaleworks

Scaling Great Products Into Great Businesses

The champions of the Venture Equity model needed to demonstrate the value of their unique offering, and shine light on the products that they are turning into sustainable, growing businesses.

Read Case Study
ScaleworksScaleworks
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