Filestack offers tremendous value in their suite of services, however this wide variety of offerings led to situations in which service hierarchy was difficult to assess, visual messaging through the website was unclear, and the power of the Filestack API was underrepresented. In order to effectively present the benefits of the underlying technology, Filestack needed to re-organize and create a fresh presentation of their API, and the value proposition that their service provides.
As Filestack grew, so did their product, making it difficult to control of how it was organized and presented to potential users. Y’all distinctly positioned their interconnected services by extending them to new web pages and providing a long term growth plan.
In collaboration with Filestack’s marketing and UI/UX team, Y’all developed new pages for the website, as well as a new menu structure, that transparently communicates the services value and organizes the many uses for the API in clearly defined silos. Y’all also created motion design assets to provide engaging visual representations and hands-on demonstrations of the Filestack API at work.
Travis and his team are absolutely fantastic to work with! We had a pretty complex design project and they provided great guidance and expertise through the whole thing. We will absolutely be using their services in the near future!
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